Land More Corporate Clients and Book Out Your Workshops
It’s Time to Start Booking Out Your Workshop Calendar .
Booked Out Facilitator is an on-demand program and community for new corporate trainers and facilitator solopreneurs who want to grow their client list and book more workshops (without being at the mercy of social media)
The Booked Out Facilitator program helps you land, design and deliver rave worthy workshops for corporate clients that generate five star reviews and referrals on autopilot, so that you can focus less on landing your next client, and more on delivering your next sold out workshop.
Taking you behind the scenes of the onboarding video.
Watch this 4min video to discover what you get when you join our amazing Booked Out Facilitator crew!
👉 Does This Sound Familiar?
You KNOW your workshops are amazing, and they get tremendous results for your participants and clients (it's written right there on your feedback sheets).
But you're not getting the opportunities to share your craft with more businesses, and more people.
You want to be able to connect with the businesses that want and value this work but you really dislike social media and cold calling, so that's where you're stuck. You want to build relationships and network, but not at the expense of your sanity - you feel like you're annoying people (oh, and there's the whole Instagram and Facebook thing on top of LinkedIn!)
You're confused: You have been told you need to market to one specific client, however you know that your facilitation process can solve problems for many different people and companies. You're also told you need to pick one, specific niche and go "all in" but you can't make a decision on your ideal target buyer.
Even when you're trying to market yourself as a facilitator, it is very hard. Most people don't know what facilitation is - so it's hard to make it understandable, let alone look flashy, and a solution to their problem.
You've probably said to yourself, "Oh let's just give this a go, let's see. If it doesn't work, it doesn't work. But hey, at least I've tried!" - yet you see other trainers and facilitators, who are "killing it" with work, and you know you can do a better job.
👉 Imagine if…
Now, imagine if the secret to booking more workshops could involve posting LESS on LinkedIn... not more.
That you could book workshops WITHOUT having to reach out to new prospects daily.
And that YOU could reliably count on booking 5 workshops for every 1 you delivered, by implementing a repeatable system.
Because, it’s possible!
👉 Introducing the Booked Out Facilitator framework
#1 Content: Create your digital business card to boost your credibility.
#2 Connect: Audit your relationships and implement a targeted strategy to nurture, and grow relationships with your real buyer, as well as boost cashflow through strategic partnerships.
#3 Craft: Create rave-worthy workshops that drive your word-of-mouth marketing and referrals.
The Result: You’re booked out and doing the work that you love.
👉 This course is perfect for:
New trainer and facilitator solopreneurs who are posting and publishing content on LinkedIn and waiting for a great opportunity to arrive in their inbox while wondering why they aren't generating workshop bookings
Experts who are thinking of leaving their job in the next twelve months, and want to help with deciding on where to focus, and how to build their marketing pipeline before taking the plunge
Service providers looking for more clients without needing to spend hours and hours creating new content
👉 This course isn't right for you if:
You're an established corporate training business reliably generating six figures in revenue
You're at capacity with your service work and you're unable to onboard new clients
Here’s what your lifetime access offers:
Six modules sent to you immediately, covering everything you need to start booking out more workshops, charging more, and creating more certainty in your pipeline ($1997 value)
90 day action plan: If you had 90 days to generate your workshop bookings, here’s the playbook for you ($497 value)
Monthly group coaching calls / module deep dives: Accelerate your facilitation business development and get specific feedback on your next steps (from me, Leanne AND the collective intelligence of the group) ($395 value)
Private podcast feed to learn on the go, so that you’re not tied to your computer. Can’t make a live call? Tune into the replay on the podcast! ($697 value)
Templates and resources: These are the exact templates I use in my business, to keep marketing in focus and understand my client better ($99 value)
The First Time Facilitator Handbook by Leanne Hughes - a 40 page PDF guide, which walks you through how I design and deliver my workshops for repeat bookings ($97 value)
Value: $3782 AUD
What People Are Saying
“I am just starting out in my workshop and facilitation journey and although I was nervous to join experienced people in this space, the group itself was incredibly supportive.
Leanne is incredibly encouraging and it really gave me such confidence to move forward in my business.
I've put myself out there and before the course finished, I had two workshop bookings, and two quite important meetings and I've really focused my service offering.
I will definitely keep returning to the content. The Booked out crew, really attracts good people. I can not recommend it enough.
— Jade Goulding
“Most valuable have been the tactical and step-by-step approach to starting your business, the first-time facilitators handbook, the conversations about pricing models, the mindset shift to know that I can build this business in-line with my values and needs.
Given this is a side-hustle for me, I can build it as slowly as I would like. I set small, measurable goals to achieve by the end of 2021, and have an idea of what I want to accomplish in 2022. Having those goals & timelines clarified feels like a win.
— Maria McDonald
“After participating in the Booked Out Facilitator course, my eyes were opened to new ways of connecting with others (peers & potential clients), developing proposals, appreciating and acknowledging my value, and having the resources and support to develop a business that resonates with me.
Many of the concepts and knowledge that was shared can be applied across many aspects of my life and has only given me more confidence and tools to get my business off the ground. ((I have told several people about this already!!! Let me know when you open it up again and I'll send more people your way!))
— Rachel Ozazaki
The Booked Out Facilitator helps new corporate trainers and facilitators (or, those who want to be) land, design and deliver rave worthy workshops for corporate clients that generate five star reviews and referrals on autopilot.
So that you can focus less on landing your next client, and more on delivering your next sold out workshop.
Live calls
Get your questions answered. Collaborate with your fellow facilitators through monthly live group calls.
All of the calls are recorded and released via private podcast, and video in the community page.
Can’t make it live? I’ll record a response to your question and time-stamp it, so it makes it easy for you to get your answer!
On-demand audio content, transcripts, templates, PDF overview notes… THE WORKS
You’ll receive all of the content delivered directly to your favourite podcast app (Apple Podcasts, Overcast, Google Podcasts, etc) through a private podcast feed.
A link to all resources will be in the show notes for that episode, and linked in your Booked Out Facilitator home base, so you can access all of the templates, overview notes, transcripts in one place.
Each module has an accompanying workbook you can use to consolidate what you’ve learnt and put it into action.
Collab with the Community
We learn from each other! During this program, you’ll be part of a private Facebook community, sharing ideas (including pricing questions!) answering questions all based around exploring, “How can we book out 5 more workshops, for every workshop we deliver?”
Hear how Prina booked out her workshops from implementing what she learnt in Module 3 of Booked Out Facilitator
Prina used Module 3 of The Booked Out Facilitator program to land a six month dream project and book future meetings, for repeat business.
Six modules to book you out
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000: The Booked Out Formula
The three secret ingredients to Booking Out: Your craft (how good are your workshops?), your content (what are you sharing with the world?) and your connections (how are you staying connected with others)?
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001: The most important sale you need to make
Part A: The most important sale you need to make
Part B What does Booked Out look like for you?
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002: Your digital business card
002 Part A: Your digital business card - Essentials
002 Part B: Your digital business card - Essentials++
002 Part C: Your digital business card -Go Pro
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003: Finding and nurturing your co-conspirators (connections)
Part A: Start where you are, use what you have, do what you can
Part B: Blipping on the radar
Part C: Turning a virtual coffee meeting into something more meaningful
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004: Workshops that drive word of mouth referrals (craft)
Part A: Workshops that drive word of mouth referrals
Part B Audio walk-through of the First Time Facilitator handbook - grab the accompanying 40 page First Time Facilitator Handbook.
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005: Supercharging your reach (content, craft, connections)
Supercharging your reach (content, craft, connections)
Part A: Bring Your Own Workshop (BYOW)
Part B: Scribe on other people’s Flipcharts
Part C: Your Original Public Thinking
FAQs
I learn best when I’m on live calls - how do you manage global time-zones?
Yes, Australia isn’t the world’s best time-zone to be in when you have a global audience. I’ve handled this with previous memberships and courses by offering alternating times.
The best part is, you won’t miss out if you can’t make it live because your questions are answered, and the video/podcast recording are both time-stamped, so you can catch up whenever it’s convenient for you!
The monthly calls are held on Wednesday’s, alternating from 9am AEST one month, to 4pm AEST the following month.
I’ve taken other business marketing courses before. How is yours different?
This is a marketing program built specifically for corporate facilitators and trainers. Our workshops are such a under-utilised element of getting repeat business, and also expansion work. I’ve recorded 200+ episodes of the First Time Facilitator podcast, where in every episode, I’ve gathered the best ideas to supercharge your workshop experiences. While I’m a facilitator and business owner, I have a marketing background as well, and there’s a winning combination between crafting these unique experiences for your clients, and booking yourself out in the process.
I don’t know if I have the time for this…
If not now, when?
If you have time to tune into podcasts weekly, you have time to learn on the go! I dislike having to sit down for 60mins to watch a video replay, too. You can learn and catch up on all the calls when you’re walking your dog, or on the treadmill, or doing the dishes. If you submit your question by the deadline each week, you’ll get your answer time-stamped, too.
This is all in the early stages, I’m not 100% sure on whether I want to jump into being a facilitation business owner.
Welcome to business life, where it’s all about experimenting into the future! If you have an inkling this might be for you, this program is perfect timing for you. You’ll understand what’s important, areas of focus, and skip past all the marketing mistakes I (and your fellow facilitation business owners) have made in order to reduce your risk when you decide to go all-in.
I’ve been running my facilitation business for a few years now, will I learn anything new?
The best part of creating a community is that I value the collective wisdom in the group. In our Foundation round, we had participants who were working internally (with that sparkle of an idea), as well as a veteran business owner of 16 years.
What this program does, is shine the spotlight back onto marketing, and remind all of us, that primarily, we’re in the Marketing business.
I also like trying and testing new tools to get proposal sign off, and I share all of those experiments with the group. If you want inspiration on what’s “new” in this world, you’ll enjoy learning together.
About your Booked Out guide: Leanne Hughes
Hi, I’m Leanne!
I help you land, design and deliver rave worthy workshops for clients that generate five star reviews and referrals on autopilot, so that you can focus less on landing your next client, and more on delivering your next sold out workshop.
On the back of my successful 200-episode First Time Facilitator podcast, in Feb 2019, I dropped out of corporate to start start my facilitation business.
I had a bit of luck with a few gigs, then realised my process wasn’t great because:
I was delivering only one workshop per client
I found it so hard to balance marketing with delivery
I was targeting the wrong person
I kept calling myself a facilitator (but my dream clients don’t wake up one day needing a “facilitator”)
I asked myself a new question: How can I start booking out more workshops, without having to reinvent the wheel every time, chase up potential clients, still be great at delivering, work with dream clients, (and and not be on the hamster wheel of having to post content on LinkedIn everyday)?
I started developing and refining my OWN unique system for booking out workshops
Since then I have:
Booked out my corporate dance card at a comfortable cadence (leaving me with options to add work IF it gives me joy)
Shared my strategies with fellow facilitators, who started seeing huge success and booking out, too.
I’d love to work with you and invite you to the Booked Out community!